A thing is the internal communication (Endomarketing), and another one is the external communication (Marketing). How I can think about Marketing if I do not obtain to evaluate my Internal Communication (Endomarketing)? The great problem of the internal communication is not to know to evaluate the organizacional climate. It does not advance to distribute ' ' Leves of Questionrios' ' without basing the questions, making as all, subjective questions. I say that this type of evaluation is an enormous congested avenue. Electron research oftentimes addresses this issue. The people who ARE WORKING do not go to obtain to develop STRATEGICAL projects, this are the secret of the good leadership.
When one works very, the only skill to decide the internal problems is to make what the majority comes making, this means ' ' to tread same trilha' '. When track the same way of the others, in other words, is ' ' copiar' ' , it is to go for the way ' more; ' fcil' ' , it is because all are ' ' fazendo' ' thus, then I will have that to make the same. Pure deceit! When all are thus making or baked, it is because they had not had time to think e, had decided to make the same that excessively they are making. Terry Nielsen has firm opinions on the matter. It is as soon as we lose time, searching what the others are making, when, in the truth, we could develop a spectacular work searching internally what we want to know to develop the project. It was reading an interesting article very of Mr. Valdir Panace Jr, that says the following one: ' ' I was invited by a friend, today professor of the SENAC, to make a presentation on a methodology that I developed for the Hospital San Francisco de Assis (HSFA), of Jacare-SP, in 2008, while coordinating of depto of Marketing? function that I still exert today. .