The Creative Industries Observatory was invited to the International Seminar ‘The cultural sector today: opportunities, challenges and responses “, held on 10 and 11 September in Cartagena de Indias (Colombia) to speak at one of their desks. This new edition of the prestigious’ Malraux Seminar “was organized by the Ministry of Culture of Colombia, the Embassy of France in Colombia and the Universidad Tecnologica de Bolivar, receiving support from the Inter-American Development Bank (IDB), the Spanish Cooperation Agency for International Development (AECI) and the Organization of Iberoamerican States (OEI). The Seminar was attended by 24 international experts, including Colombia’s Minister of Culture Paula Marcela Moreno Zapata, Minister of Culture and Youth of Costa Rica Maria Elena Carballo, the Minister of Culture and Sports of Guatemala Jeronimo Lancerio, and Chief Creative Economy Program of UNCTAD Edna dos Santos-Duisenberg. The desk had the following issues: ‘Local and Global Markets: Strategies for international marketing cultural goods and services of a local character How to open markets for cultural diversity in international trade.” In this context, Luciano Borgoglio, Creative Industries Observatory, made a presentation entitled ‘The design as a strategy for international insertion’. The agenda of the seminar and the list of speakers and images and other materials are available on http://www.mincultura.gov.co/ ‘CategoryID 25,392.

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