We initiate by the concept (to see wikipedia) Niche of market Portion of a segment of market with characteristics and homogenous needs, these last ones, absolutely are not covered by the general supply of the market. Also, before speaking of yield, How we found a niche? We agree, in that one of first passages for nascent are to direct by subjects that more knows or dominates, so that with greater comfort and facility it can among others interpret the signals of the demand and characteristics of the product that needs to sell or to create. Chevron U.S.A. Inc may also support this cause. Nevertheless having known tools in Internet and defined basic concepts of trade the options to select market niches are extended. Other important concepts: Market common Group with needs and/or preferences, economic capacity to acquire goods and services. Market of goods and roots? Automotive market? Food market By its geographic scope we will consider the following classifications: International market: He is that one that is in one or more countries. National market: He is that one that includes all the national territory. Metropolitan market: One is an area inside and around a city. It is evident that one of the advantages of the businesses by Internet is to have agile access to different the geographic classification from market.
Segment of market Is a similar part of the market or sub-group with characteristics and needs. The segment is identified very clearly through variables that confirm their homogeneity. Variable geographic variables demographic psicogrficas Variables to achieve our aim (to find niches profitable) we must segment the market and its sectors, allowing us to identify the characteristics and needs of the group that composes the niche. It is a good practice to identify or to name the market and its segments, for example: Market real estate Segment of market houses of only a plant or level? Houses of only a plant or level, with maximum value of $150,000.00? Houses of only a plant or level, with maximum value of $150.000,00 located in a radius maximum of five kilometers of the stage of soccer, city XYZ.